frasermedia news

WANTED

Professional Voiceover Artists

We are looking for a range of professional voiceover artists to be included in a new initiative we have in the pipeline.

Interested?

Send us an approximate one minute biog about yourself, preferably in mp3.

Professionals only please!

Send your clip to karin@frasermedia.co.uk.

posted by: Fraser Media on 11/10/11 at 8:07 pm

We're in the Finals

An Aberdeen-based media communications firm is a finalist in this year’s prestigious Association of Scottish Businesswoman (ASB) Awards.

Frasermedia Ltd is in the running for the Most Enterprising Business Award, which recognises the efforts of businesses, led by female entrepreneurs, which have identified a niche market and have moved in a new direction.

The company, founded by Pauline Cook, was launched in 2007 to deliver a full range of media based services, including media response and presentation skills training, DVD film and production and PR. The services are delivered by an in-house team of media experts ensuring clients can rely on one source for media communications.

Ms Cook started the business from home office with just one client and a laptop. The firm is now based in offices in Aberdeen’s west end, with two full-time employees and number of associates and they work with a range of clients, from small businesses up to major corporates and public sector organisations. In the past year, the firm has experienced increased growth in the PR side of the business, which saw Frasermedia focus more on this market sector.

Nominees for the Most Enterprising Business category are limited to members of ASB-affiliated clubs and Frasermedia is a corporate member of Aberdeen networking group, Connect 925. Last year, the company reached the finals for the ASB’s Young Business of the Year Award.

Managing Director Pauline Cook said: “We are thrilled to be finalists for this award and to reach the finals two years in a row is a great achievement for us. The team has worked extremely hard to build the Frasermedia brand and the business has transformed in the last year and we are fast becoming recognised as a top player in the Scottish media industry. We are honoured to be in the running for this distinction.”

Frasermedia boasts a dynamic web presence, with an interactive website, a strong social media plan using Facebook and Twitter, and a weekly company blog.

Three other female-led Scottish companies are in the running for the award with the winner due to be announced at an awards ceremony in September at Aviemore.

posted by: Fraser Media on 31/08/11 at 4:00 pm

From Sex & The City to the Granite City

An Aberdeen-based media communications firm has further strengthened its team with a key PR appointment.

Rachel Kelly has joined Frasermedia Ltd as Senior PR Account Executive as the company continues to enjoy strong growth in the public relations sector.

Miss Kelly, 26, has moved to Scotland from a PR agency in New York, where she spent the past two years specialising in public relations for the hotel and travel industry. She previously held a similar position with VisitBritain.

A journalism graduate of the University of Missouri, she worked for a number of US newspapers and magazines before moving into the PR industry.

She said: “I am thrilled to join the Frasermedia team and can’t think of a better place to be for my first job in Scotland. I look forward to applying my writing skills and past PR experience and getting to know my new clients as well as the industry here.”

Frasermedia, which was launched in 2007, delivers a number of media-based services in addition to PR, including media response and presentation skills training and DVD filming and production.

Managing Director of Frasermedia, Pauline Cook said: “We have almost tripled our PR clients in recent months so we had to add to our team to ensure we could continue to deliver our tailored service to clients.

“This is our second PR appointment in the past year and we’ve also moved to larger premises in the city’s west end to allow the business to further expand. Rachel is a key addition to the team and both the business and our clients will benefit from her skills and expertise.”

Pauline Cook launched the business following a successful career as a newspaper, radio and television journalist.

posted by: Fraser Media on 31/08/11 at 3:54 pm

PR Tips for a Rainy Summer's Day

If you are guilty of putting things off for a rainy day then you’ve no excuse with the Scottish summer weather!

Here are Frasermedia’s top ten tips for boosting your PR profile on a rainy summer’s day.

In no particular order…..

• Organise professional PR photography for your business. Good strong corporate images are great for sending out with press releases, for your website and for company brochures. Get in touch with a quality photographer and get a date in the diary.

• Spend some time looking over your website and make sure it is all up-to-date. Websites should be updated regularly so freshen up the words on your site and start that news page to keep people up to date with your business

• Get blogging – it’s a sensation that is sweeping the globe so don’t be left behind as it can be a great PR opportunity for your business. Set up a blog – it’s easier than you think - try Word Press, Blog Spot, Tumblr. Get your blog linked to your company website.

• Take a good look at your business – what exciting things are happening? You must have some news – new contract, key appointment, increase in clients, introducing new product or service? Write a press release and send it to publications that may be interested.

• Prepare a PR and marketing plan for the next six months – what can you do in the next six months to really raise your profile and market your business. Think press releases, photo opportunities, new services, mailshots, newsletters, advertising budget.

• Get branding – phone round for prices and organise some branded goods that you can send out in mailing shots or hand out to people so they remember your business. It doesn’t have to be expensive – post-it notes, pens, coasters….umbrellas!

• Look up local groups and book yourself onto some networking events. Approach relevant groups to see if you can talk to them about your area of expertise.

• Come up with an off the wall PR stunt – get creative, think about your target market and how you could grab their attention. In PR, anything is possible so let your imagination run wild while you enjoy your afternoon coffee & cakes!

• Social media – create a Facebook page and Twitter page for your business and start telling people how great you are! Also take five minutes to update your listings on websites such as Linked-In.

• If you’re too busy for all of the above then it’s time you found yourself a fabulous PR team to help you make your wishlist become a reality!!

The Frasermedia PR Team
info@frasermedia.co.uk

01224 857999

posted by: Fraser Media on 10/08/11 at 2:05 pm

CLAN Christmas Cracker 2011

Friday, 25th November
Aberdeen Exhibition & Conference Centre
Tables of 10 only £950

For 28 years CLAN has offered a support service for people in the North of Scotland who have been diagnosed with cancer and also for their families and friends...

It costs £1.44m a year to deliver the crucial service and that’s why they are always so grateful for the continued generosity of the local community.

The CLAN Christmas Cracker 2011 is taking place at Aberdeen Exhibition & Conference Centre on Friday, 25th November, and we would be delighted if you could support CLAN by taking a table at this corporate event and/or consider offering some form of sponsorship.

The evening will include a drinks reception, followed by a three course dinner, entertainment and dancing.

If you are interested in taking a table, please contact Frasermedia without delay, as this always proves to be a very popular event on the annual calendar. Find our more by calling us on 01224 857999

posted by: Keiran Smart on 05/05/11 at 1:53 pm

Frasermedia takes on New Employee

A young Aberdeen-based media company has taken on its first full time member of staff by taking on Leigh-Ann Rogie as Account Executive

Frasermedia, which delivers a number of media based services, including Media Response Training, Presentation Skills Training, dvd film and production and PR has employed their first full time employee to assist with the continuing growth of the business...

Leigh-Ann Rogie a graduate of Robert Gordon University with a BA honours degree in Corporate Communications has been taken on as an Account Executive for frasermedia.

Leigh-Ann has previously worked as a Training Coordinator for Noble drilling and a HR Administrator for Petrofac Offshore and Engineering, Her role at frasermedia will mainly focus on PR.

Managing Director Pauline Cook said: "This is our fourth year of business and Leigh-Ann's appointment is just the beginning of a very exciting year ahead for Frasermedia. This is a key appointment for us as Leigh-Ann is our first full-time member of staff. We have experienced a strong start to 2010 so we realised the need to grow our team so we can continue to offer our clients a tailored and personal service. The experience she gained with two leading offshore engineering and drilling firms, along with her drive and passion for PR & the media, will be a great benefit to Frasermedia and our clients."

Leigh-Ann said: “I am very excited to be joining frasermedia at such an exciting time for the company and plan to help to further raise frasermedia’s profile within the industry. I am looking forward to applying my knowledge learned from my degree to my position as Account Executive.”

posted by: Keiran Smart on 07/04/11 at 3:29 pm

Big Move for Frasermedia

A Scottish media communications company has expanded into new premises in the west-end of Aberdeen.

Frasermedia’s move to the city’s Chattan Place follows a strong start to their fourth year of business and secures their position as a serious player in the media communications market in Scotland.

The business launched in 2007 delivers a range of services, including media response training, presentation skills training, voiceovers, DVD film and production and PR.

Managing Director of Frasermedia, Pauline Cook, said: "Moving to larger offices in the west end of Aberdeen is an exciting step for the business and will place us in a good position for further growth in the future.

“It’s a big move for us and we are very much looking forward to an exciting future in our new home. The time was right to expand the business as we have been very fortunate to work with some fantastic and loyal clients over the years.”

Mrs Cook launched Frasermedia following a career spanning more than ten years in journalism, working in newspapers, radio and latterly television. The business focuses on combining years of media industry experience with excellent communication, presentation, writing, production and editing skills.

Earlier this year, the company expanded their in-house team by appointing a full-time PR Account Executive and as they continue to flourish, Frasermedia hopes to expand their team in the near future.

posted by: Fraser Media on 07/04/11 at 3:28 pm